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logo How to Manage Working Capital Better
Date: August 14, 2012                   Author: Priyankar Baid
Working Capital is a lifeline for any small business as it's needed to meet expense and purchase requirements while we wait for customer payments to arrive. It is also an often invisible form of investment as it happens mostly due to timing difference between expense/purchase payment and  more...
logo Using Industry Associations Effectively
Date: July 04, 2012                   Author: Priyankar Baid
Every reasonably sized industry has industry associations, groups, and forums as a platform for member companies to group together. These associations broadly serve these following purposes: Networking with other companies, suppliers and customers related to the same sector, Medium for voicing sect  more...
logo Relevance of Twitter for SMEs
Date: April 24, 2012                   Author: Priyankar Baid
This article post is in continuance of my earlier post about social media and its relevance to SMEs. This post covers another exciting social media-Twitter that has seen phenomenal growth lately in India. Twitter is essentially a short message broadcasting service using which you can reach out quick  more...
logo Online Marketing for SMES
Date: November 26, 2011                   Author: Arvind Panwar
In today's technology era, internet plays a vital role in marketing your services and products. Many small businesses are leveraging internet to grow their businesses by getting new leads, increasing awareness, strengthening existing customer relationships, creating a buzz related to new product lau  more...
logo Search Engine Marketing for SMEs
Date: October 29, 2011                   Author: Arvind Panwar
Internet is certainly the most unique and greatest gift of technology to mankind. Today internet has become an indispensable part of every aspect of our life. The Internet is redefining the relationship between businesses and consumers, small to medium sized company (SMEs) now can reach all over the  more...
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