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logo Different types of Letter of Credit
Date: November 28, 2013                   Author: Arvind Panwar
Letters of credit are used in commercial transactions where factors such as the particulars of different transactions, distance and the difficulty of knowing the traders personally exist. They are mainly used by customers in one country and investors in another during large trades; due to factors su  more...
logo Importance of Tradeshows for Small Businesses
Date: July 27, 2012                   Author: Arvind Panwar
Trade shows and expos are increasingly being used by countries and companies to market and display their products and services to potentail new customers. Participating in Trade Shows, Expos, Seminars, Exhibitions, Conferences, and Fairs is one of the best ways to expose your business. Any event tha  more...
logo Importance of Online Marketplaces for Businesses (Sellers)
Date: July 26, 2012                   Author: Arvind Panwar
An online marketplace or online ecommerce marketplace is an online venue where buyers and sellers come to communicate, collaborate and do business transactions. An online marketplace handles a large number of participant companies as a community. The main objective of a marketplace is to organize a   more...
logo Relevance of Twitter for SMEs
Date: April 24, 2012                   Author: Priyankar Baid
This article post is in continuance of my earlier post about social media and its relevance to SMEs. This post covers another exciting social media-Twitter that has seen phenomenal growth lately in India. Twitter is essentially a short message broadcasting service using which you can reach out quick  more...
logo Relevance of Social Media for SMEs- Using LinkedIn
Date: April 17, 2012                   Author: Priyankar Baid
Twitter,Facebook and LinkedIn have become popular social media websites/tools among many online users. Most of them are either professionals or youngsters who use these tools to socially connect with friends,families and others. Most large corporate have their Facebook pages, LinkedIn profiles and T  more...
logo Leveraging Public Relations for Small Businesses
Date: December 03, 2011                   Author: Arvind Panwar
Public relations serve as the voice and public image of your company to the marketplace, media, and most of all, to potential consumers. This is specially important for small businesses and entrepreneurs because it gives them exposure to tell the company's story and what they are trying to market.  more...
logo Online Marketing for SMES
Date: November 26, 2011                   Author: Arvind Panwar
In today's technology era, internet plays a vital role in marketing your services and products. Many small businesses are leveraging internet to grow their businesses by getting new leads, increasing awareness, strengthening existing customer relationships, creating a buzz related to new product lau  more...
logo Importance of PR for Small Businesses
Date: November 19, 2011                   Author: Arvind Panwar
Public relations (PR) can be defined as the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.  more...
logo Checklist for Small Exporters Selling Outside India
Date: November 12, 2011                   Author: Arvind Panwar
No matter what product or industry you are interested in, you can use the power of internet to find your desired products from around the world without even leaving your home. Such a convenience has really helped global trade as finding new trade partners and products is not a tough job any longer.  more...
logo Checklist for Small Importers Buying Outside India
Date: November 05, 2011                   Author: Arvind Panwar
Internet and new technology in today's world have helped many businesses in going global a lot easier. The increasing trend of globalization opens up new markets for small businesses. Today small business owners are successfully adding international components to their marketing programs. Two princ  more...
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